Privacy Policy for SALTSTONE Hunting & Outdoors (Optiwella Americas LLC)

Last updated: 14 DEC 2025

This Privacy Policy describes how Optiwella Americas LLC, doing business as SALTSTONE Hunting & Outdoors (“we,” “us,” or “our”), collects, uses, and protects your personal information when you visit or make a purchase from https://saltstone.shop (the “Site”).

By accessing or using the Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

1.1 Information You Provide

When you interact with our Site—by placing an order, creating an account, subscribing to emails, or contacting support—we may collect:

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment details (processed securely through Shopify and payment partners; we do not store full card numbers)

  • Order history

  • Account login details

  • Any information you voluntarily provide to customer support

1.2 Information Collected Automatically

When you browse the Site, certain data is collected automatically, including:

  • IP address

  • Device type, browser type, operating system

  • Cookies and tracking pixels

  • Pages visited, links clicked, time spent

  • Approximate geolocation

This helps us understand how visitors use our store and improve website functionality.

1.3 Information from Third Parties

We may receive information from:

  • Shopify, our ecommerce platform

  • Payment processors (fraud prevention signals)

  • Advertising platforms (Google, Meta, etc.)

  • Shipping and fulfillment partners

  • Amazon Multi-Channel Fulfillment (MCF) where applicable

2. How We Use Personal Information

We use your information to:

  • Process and fulfill orders

  • Provide customer support

  • Send order confirmations, updates, and shipping notifications

  • Improve our Site, products, and services

  • Prevent fraud and maintain security

  • Personalize your shopping and advertising experience

  • Comply with legal requirements

We do not sell your personal information.

3. How We Share Personal Information

We may share your information with trusted service providers, including:

  • Shopify (store operations and security)

  • Payment processors

  • Amazon MCF for fulfillment

  • Email marketing tools

  • Shipping carriers

  • Analytics and advertising tools (Google, Meta, etc.)

These companies use your data only as necessary to perform services on our behalf.

We may also share information if required to comply with laws, respond to legal requests, or protect our rights and security.

4. Cookies & Tracking Technologies

We use cookies, analytics, and advertising pixels to:

  • Maintain essential store functions (cart, checkout)

  • Improve user experience

  • Track site performance

  • Deliver personalized ads

You may control cookies through your browser or opt out of targeted advertising:

5. Your Rights and Choices

5.1 Marketing Communications

You may unsubscribe from marketing emails at any time via the “unsubscribe” link.

5.2 Access, Update, or Delete Your Data

You may request to:

  • Access personal information we hold

  • Update or correct your information

  • Delete your data (subject to legal retention rules)

Contact us at https://saltstone.shop/pages/contact to submit your request.

5.3 California Privacy Rights (CCPA/CPRA)

California residents have rights to:

  • Know what personal data is collected

  • Request deletion or correction

  • Opt out of the sale or sharing of personal data (we do not sell data)

  • Limit use of sensitive personal data (we do not collect sensitive categories)

Requests can be made via https://saltstone.shop/pages/contact

6. Data Security

We follow industry-standard measures to protect your information, including:

  • Shopify’s encrypted checkout

  • PCI-compliant payment processing

  • Secure server infrastructure

  • Access controls and authentication

While no system is 100% secure, we work to safeguard your data.

7. Data Retention

We retain information only as long as necessary to:

  • Fulfill orders

  • Provide support

  • Meet legal and tax obligations

  • Maintain accurate business records

Afterward, information is securely deleted or anonymized.

8. Children’s Privacy

Our Site is not intended for children under 13.
We do not knowingly collect data from minors.
If you believe a child has provided information, please contact us immediately.

9. International Users

The Site is operated from the United States, and your data may be processed there.
By using our Site, you consent to the transfer of your information to the U.S.

10. Changes to This Policy

We may update this Privacy Policy periodically.
Changes become effective when posted on this page with the updated date.

11. Contact Us

For questions about this Privacy Policy or your personal data, contact:

Optiwella Americas LLC
D/B/A SALTSTONE Hunting & Outdoors
125 S State Rd 7, STE 104-268
Wellington, FL 33414
United States

Email: customerservice@saltstone.shop
Phone: 561.232.6195